When we comes to optimizing a website or blog posts, there are two factors that plays the big role. These two factors are Onpage optimization and Off page optimization. Today’s article, remain focused around On page optimization and we will be sharing some good On page SEO techniques you should implement while working on On-page aspects of your blog posts.
In onpage SEO, we optimise our content for our target keyword. This includes use of proper heading, keyword placement, content quality and many other factors. We will look into them one by one in this detailed post.
Why do you need On Page SEO Optimization:
So what’s the target of this post: This post will help you to write more search engine optimized article. Now, when I say SEO optimized article, many blogger think it’s a bad practice.
So when we do SEO optimization of post, it means we follow certain set of proven method to rank higher in search engine. Now ranking in Google, doesn’t only consider On page SEO score, but it also take care of many factors like Social media votes, back links, domain authority and many other off page factors. Our goal here is to optimize our article in natural but smart way, so that search engine can easily pick the target keyword (Focus keyword) and thus instead of raking for irrelevant long tail keyword, we will get more targeted visitors. Here is an interesting article which shows how on page optimization is not dead.
Onpage Optimization Techniques for Better ranking
here are few non technical things that you can in-corporate today:
- Improve user-experience
- Ensures readers coming from search engine spend a lot of time on your site. If they hit back button quickly, chances are your ranking would drop quickly too.
- If you are writing long content, use bucket brigade copywriting technique to ensure users stays on your page.
- Use Benefit driven sub-heading to make your content more appealing
So here is the ultimate list of 10 On page Optimization factors you should keep in mind while optimize your blog posts:
1)- Blog Post Title (It makes user clicks + SEO advantage when you use Keyword)
Most important On-page factor which really plays a big role in deciding whether our blog posts will be doing well on search engines front is its title. We should make sure we are using targeted keywords or phrase towards the beginning of Title tag. We should not repeat the same keyword in title tag with the intension to get better rankings on Google and other search engines .we should keep limit Title Characters length to 65 Characters only with spaces.
2)- Permalink Structure makes your blog SEO friendly
Then it’s about going ahead with a search engine optimized URL structure. Again, you should aim at using targeted keywords towards the beginning of blog post URL. You should avoid using special characters, symbols, brackets, comma’s etc as part of your post URL.
Make sure to follow a pretty permalink instead of random strings in your permalink.
3)- Heading Tags
You should use heading tags like h2, h3 and h4 etc to highlight various headings, sub-headings and important points. Our Title tag is used as h1 tag at single post level in WordPress. So we don’t need to use any h1 tag in our blog post body section. Also, don’t repeat H2 or H3 tags too many times, as it is considered as negative or bad SEO practice.
4)- Keyword Density
Keep the keyword density to up to 1.5% percent with mix of LSI keywords. You should be using your main keyword once in first paragraph and then in the last paragraph apart from regular use in blog post content. You should use bold, italic and underline to highlight important keywords and phrases in your blog post. Don’t increase keyword density with the intension to get better rankings on Google.
5)- Meta Tags
Add unique and relevant meta keyword and meta description with each of your blog post. Again, you should use your use targeted keyword in the meta description and meta keyword section. You should create a meta description tag which work as a summary for your blog post. Meta description length to 160 characters including spaces. You should write user friendly meta description tags for better Click Through Rate (CTR) in search engines.
6)- Addition of Images
We have already talked about Image optimization for SEO and it helps a lot in driving traffic from image search. Though, according to many case studies, Keyword in alt text in image and image title helps a lot to make your blog post more focus and targeted. Now add one or multiple images to your blog post. You should include targeted keyword as part of image name, image alt text etc. Don’t use big size image otherwise your site loading speed will down and Google Started considering website speed as one of rankings factor on Google organic search.
7)- Word Count Per Post
Blog posts not doing well especially on search engine front page having very few words. So as standard, you should try to draft blog posts carrying minimum 700 words. If possible write long and well researched blog posts while targeting highly competitive keywords in your niche. If you writing naturally and covering everything related to the topic, your topic would be of great length.
8)- Content Interlinking
You should link out to related blog posts from your blog to send additional page rank and traffic to them. Interlinking of blog posts naturally will help your blog readers spend more time on your blog. But you should not over do it. While linking out to your own blog pages, you should use keyword rich anchor text as that will help the linking posts perform better on Google and other search engines for their targeted anchor texts.
9)- Linking out to External Websites
Apart from linking to your own blog posts, it is a great idea to link out to external websites if you feel addition of links for them will help your blog readers find more and relevant information about the topic you are currently blogging about. While linking out to external websites, you should link to trusted websites only. And if you have doubts about the authority or popularity of a website, you can use nofollow tag to avoid passing page rank and search engine rankings to bad neighbors.
10)- Write Engaging Content
You should write engaging content in your post and should work as a complete manual for the targeted keywords for that post. You should look at various ways so that people get engaged with your blog contents. You can do this by asking some kind of questions or asking for their opinion on topics related to your blog and etc. If you are unable to write engaging contents on your blog, people will not spend much time on your blog and will immediately leave your blog.
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