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Search Engine Optimization Guide – What is SEO. The Pure SEO Guide

What is SEO

SEO – Search Engine Optimization is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative.

what is seo

Authority is mostly measured by analysing the number and quality of links from other web pages.

Most of blogger’s question is What is seo – Why seo is important?

Refers to the process of improving traffic to a given website by increasing the site’s visibility in search engine results. Websites improve search engine optimization by improving content, making sure that the pages are able to be indexed correctly, and ensuring that the content is unique.

Going through the search engine optimization process typically leads to more traffic for the site because the site will appear higher in search results for information that pertains to the site’s offerings. Other Best  Online Seo Guide.

 Types of Search Engine Optimization

You are here that mean’s you have a brief intro about what is seo , but are you know types of seo?


SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.

search engine optimization

White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. What is SEO (Black Hat) attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen.

Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Use SEO into internet marketing strategy

Search Engine Optimization is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator’s goals. SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.

what is seo

Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors

Important parts of seo for better know What is seo

So here is a easy summary of What is seo and how search engine optimization works

SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

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